Landing copy — canonical (Andrew-approved wording, 2026-07-27)¶

Taglines (rotate, in order)¶

Hey Career Concierge, what's the word?
Career Concierge's here to get you seen and heard!

The Big 3 (hero pillars — FINAL wording + layout, Andrew 2026-07-27)¶

Rendered as three vertical two-line stacks (bold lead line, lighter second line beneath): 1. Helps you apply so you can study 2. Prepares you for interviews and interview etiquette 3. Refreshes your skills and grows your abilities

Hover on each pillar reveals the full detail (source "WorkWingman Big 3 Points.docx"): applying safely and quickly creates time for studying and life; interview prep covers etiquette, thank-you notes, cover letters, and STAR questions; refreshing covers skills for the current job and growth toward dream jobs.

Mission¶

Our mission is to provide tools and resources that better the employment and education situation of our customers. We do it out of love. We were once in their situation — or we know someone who was, is, or will be.

Vision¶

Our vision is a world where everyone is secure in a stable job that fulfills them and meets the needs of their families. In that world, they provide holistic value to their companies and their communities.

Local-first · Private by default · Black-owned

Rules¶

Never use the word "copilot" or the phrase "not an autopilot".
Logo = shared brand-hero mark (64 viewBox tile rx15, feathers #e8a04d / #a05c2b / #63bd97).

Stylization rule¶

The word "helper" is ALWAYS stylized HelPeR in WorkWingman brand/UI copy.

HelPeR = the WorkWingman Big 3 (source: "WorkWingman Big 3 Points.docx"): Helps you apply — safely and fast, with time to study and time for life · Prepares you — for the interview process and the corporate etiquette they don't teach · Refreshes your skills — for the job you have and trains toward the one you dream about. Implement as (dotted underline) or equivalent tooltip on every HelPeR occurrence in UI.