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How WorkWingman grows (plain version)

The detailed go-to-market and positioning doc is in ../business/gtm-positioning.md.

The most important rule

WorkWingman is the trusted, private helper for your job search — not a spam machine that blasts out hundreds of applications.

Some competitors brag about "applying to 1,500 jobs a day." That sounds impressive, but it floods employers, gets people banned, and earns a bad reputation. We choose the opposite: fewer, better, tailored applications — and total privacy. That trust is what lets us grow into bigger things later.

What we tell people

  1. It's yours. Your data lives on your computer. Not our cloud, not for sale.
  2. You're in control. It helps you apply — you decide and click submit.
  3. Quality, not spam. Better applications, not a thousand junk ones.
  4. No lock-in. Take your stuff anywhere; use your own AI key if you want.
  5. Built by someone who's been there. WorkWingman is a Black-owned business, built by a developer who has personally dealt with the broken side of job hunting. Putting the candidate first isn't a slogan — it's why the app exists. We mention this where it genuinely fits (our about page, partnerships, supplier-diversity programs), not as a sales trick.

How we find users and customers

  1. Word of mouth + privacy-minded communities. People who care about their data love the "it stays on your computer" story, and they tell others.
  2. Career coaches first. They're quick to say yes and they tell other coaches.
  3. Then a bootcamp and a college career center as showcase examples.
  4. Later, big partnerships — but only once tons of people already love the app.

Answering the tough questions

  • "Isn't this just another spam bot?" — No. It never auto-submits, never scrapes, and works at a normal human pace, with you in control.
  • "Is my data safe?" — It never leaves your computer unless you turn on backup, and even then it's locked so tightly we can't read it.
  • "Why is it free?" — Because the job seeker is who we serve. We make money from optional extras and from coaches and schools — never from selling you.

The full plan: ../business/README.md